What I learnt from watching Hi-5?

Over the Christmas break, I was given some tickets to a Hi-5 concert so with two excited girls in tow, Michael & I set off for an afternoon of entertainment. Now to be honest, I'm not really that 'into' Hi-5, I always feel as if something is missing from their performance. So as I sat watching them live (in a half full theatre), I started to think about what makes the Wiggles so much more appealing than Hi-5 and how this relate back to your business?

So I came up with:

HI-5 don't seem to be clear on who their ideal clients are. They might like to think it is boys & girls aged between 0-5 but what they do and how they portray themselves does not reflect this.
Their songs and dance moves are complicated and seem targeted for an older group of 'clients'.
Their appearance is too complex - lots of different colours; each person wearing a different cut or style. And possibly even the fact that they have 2 guys & 3 girls in their group?
Their roles aren't clearly defined. Yes, they all dance and sing but they seem to want to out perform and out dazzle other team members making the performance very busy.

The Wiggles on the other hand seem very clear on who their ideal clients are ~ boys & girls aged between 0-5 years of age therefore they have targeted their songs, appearance, branding etc to this market audience.
Their songs and dance moves are simple, uncomplicated and easy for their 'clients' to understand, repeat and remember. Any complicated dance moves are left to their support dancers and in most cases are performed more in the background than out front.
Their appearance is also simple, uncomplicated and easy for their 'clients' to identify with: Purple shirt= Jeff; Blue shirt = Anthony; Red shirt = Murray & Yellow shirt = Sam. Each member dressed the same for simplicity. Even when Greg one of the original Wiggles left, they still decided to keep his 'colour' as it was easy for the kids to continue to relate to them as a whole.
Their roles are simple and uncomplicated: Jeff sleeps; Anthony loves fruit salads; Murray likes to play music and Sam likes to sing! They seem comfortable in these roles and don't have to or feel the need to 'over' perform to get noticed.

Now, I could go on with the comparison, but I wont! Three things you can take away from this is:

a) Don't try to be all things to all people. If you do - potential clients may have a hard time trying to understand what you can do for them.

b) Keep it simple. Don't overcomplicate your message or how you describe the benefits you provide your clients.

c) Be clear on your message and repeat it over and over until your clients are repeating if for you.

As always I would love to hear your comments and thoughts around these articles. Place your comments below.

(Ps., I am partial to the Wiggles but that is because I use to enjoying watching them back in the 80s when they were the Cockroaches. Who would have thought I would still be listening to them now!)

(c) 2010 DebPilgrim

Are You Ready To Step Up in 2010 - Check out my Programs

Would you like a step by step process that shows you how to increase your client numbers, make more money and develop strong business goals with measures in 2010? Then working with me will help you achieve this. Below are my 2 one-on-one programs for 2010:

a) Business Success Fast Track System - 5 month program:

• 2-3 hours gap analysis (either face to face or over the phone, depending on where you are)
• 12 x 45m calls over a 5 month period (see example call topics below)
• 1 x 15m Just-in-Time call per month
• Free membership to my Business Building Blocks Teleseminars
• Free bi-monthly newsletter
• Unlimited emails access
  
• Bonus Offer: Sign up in January & you will receive a Success Mentoring Session with
  Metaphysics Expert - Joanne Prior

b) Business Success Essentials System - 6 month program

• 2-3 hours gap analysis (either face to face or over the phone, depending on where you are)
• 1 x 45m call per month
• 1 month free membership to my Business Building Blocks Teleseminars
• Free bi-monthly newsletter
• Unlimited emails access

Call Topics for Business Fast Track Program May Include:

1. Making the commitment to achieve financial success in your business
2. Understanding and removing any limiting beliefs you may have to success
2. Working together to develop strong goals that will relate both to your business and yourself
3. Implementing your goals, focusing on your profit making areas and having me as your *accountability queen*
4. Being clear on who your ideal clients are
5. Knowing what problems you solve for your client
6. Crafting your marketing message
7. Creating your proprietary packages
8. Attracting your clients

Contact Deb on deb@debpilgrim.com for more information on kick starting 2010.

Do You Over Complicate?

Leading up to the festive break, I was quite vocal in encouraging readers to spend time preparing and planing for 2010. These articles got you moving in relation to thinking about your goals and plans, but many have stayed in the space of inertia, when it came to actually putting your plans down on paper. This is not because of a lack of excitement but rather it seems by the over-analyses around how to do this the right way.

So I thought I would let you in on a secret:

Keep it Simple and don't over complicate the process.

So here is very simple process that you can use that will allow you to write your goals down.

Step 1: Determine your long term vision - 5-10 years.
Long-term vision is: (starting with a verb)
Eg., To be the leading provider of business mentoring services that allow entrepreneurs to grow their businesses.

Step 2: Bring yourself back now and focus on the next 12months but keeping in mind your long term vision.
Ask yourself: It is January 2011 and I have achieved the following in my business:
Then make a list of your achievements. Remember to make them specific.
Eg., I turned over "X amount" for 2010.
I facilitated "X amount" of total workshops; I mentored 'x amount' of 1:1 clients. Etc

Step 3: Break your 2010 achievements into smaller, measurable monthly action steps.
Eg., Each month I facilitate 3 workshops with 10 participants etc.
Keep working on step 3 until you have broken down exactly what you need to do each month to attain your overall 2010 goal.

Refer to my article on SMART goal setting to help you further and if you would like a simple goal setting sheet, please email info@debpilgrim.com and we will forward the form to you.
As always I would love to hear your comments and thoughts around these articles, so feel free to leave a comment below.