Well, I am going to get straight into the topic of this article today, there is no beating around the bush. These are the 3 things you need to STOP doing if you want to move your business to the next level.
1. STOP doing everything yourself and being a lone ranger.
2. STOP doing the things that don’t generate you an income.
3. STOP thinking that because you are brilliant at what you do, your business will be
1. STOP doing everything yourself and being a lone ranger.
2. STOP doing the things that don’t generate you an income.
3. STOP thinking that because you are brilliant at what you do, your business will be
successful.
Now that I’ve told you what you need to STOP doing, why don’t we have a look at what you need to START doing.
1. Surround yourself with successful, positive, honest, can-do individuals.
As Mark Twain said.
Now that I’ve told you what you need to STOP doing, why don’t we have a look at what you need to START doing.
1. Surround yourself with successful, positive, honest, can-do individuals.
As Mark Twain said.
“Keep away from people who try to belittle your ambitions. Small people always do that. The really great make you feel that you too can become great.”
Now let’s be honest here, this is NOT a new concept and every successful person I have spoken with or read about always speaks about their mentors/teachers. Even I use a mentor and have done throughout my life. These are the people who support you, are honest with you and can help skyrocket your business FASTER than before.
Ways to do this could include identifying those within your industry that you admire, are successful and express values that are important to you. Contact them and ask them if they provide mentoring to others. Over the years, I have found that many successful individuals are happy to mentor you, as long as you are committed and respect their time.
The other way is to join a mastermind group. This is one of the reasons I have launched my own Gold Membership program. I am able to bring a group of 15 serious entrepreneurs who meet on a regular basis with the sole focus of propelling themselves and their business to the next level. They are supported not only by me, but by the other members of the group.
2. Identify the profit making areas of your business and focus on these.
Often we spend more time working in our business rather than on it. With this step, it is time for you to step back and look at your business as a whole. This is most important when you find yourself stuck at a certain level of revenue and things don’t seem to being moving forward. Be honest with yourself, have you become the speed bump in your business? When this happens it is time to start thinking, “Am I the person that really needs to XYZ?” [xyz being the many things you spend your time on each day that aren’t profit making].
For example, working recently with a my members of my Gold Membership, we spent the day together going through her business; pulling it apart and re-grouping all of her wonderful ideas and products. As we were putting together her new plan, she suddenly felt overwhelmed by all the exciting projects. It wasn’t until I asked, “Who in your team can you delegate some of the non-profit making activities too?” that she got her ‘ahh’ moment and realised that by stepping aside and delegating these activities, she could focus on her passion and really move her business to the next level.
3. Remember, You are in the business of MARKETING!
Controversial I know, but if there is one thing that will make a difference to your bottom line it is when you realise that your business is that of MARKETING! I have worked with some amazingly talented, educated, brilliant people over the years, who have fabulous reputations and only mediocre businesses. I have worked with and watch other individuals who are good in everything they do and their businesses keep growing. What stands out is those in the second group GET that they are in the business of marketing, they know that by focusing on their message and marketing to their target audience, they will close their sales. However, the first group often get stuck with working in their businesses and not getting the importance of MARKETING until it is too late.
So what are you in?
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WANT TO USE THIS ARTICLE? I would be honoured if you did, just be sure to use it in full and include the following information: Deb Pilgrim, works with entrepreneurs who are ready to step up and grow their business, increase profits and in the process allowing themselves more freedom. Sign up for her FREE weekly newsletter at www.debpilgrim.com
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